Dreamforce 2025 Main Keynote: Everything you need to know
Dreamforce is back, and Salesforce is once again setting the stage for the future of business technology.
At this year’s main keynote, Marc Benioff mainly talked about creating a seamless ecosystem where AI, data, and human collaboration intersect. From the evolution of Agentforce to the reinvention of Data Cloud, Salesforce is equipping organizations with tools to work smarter, faster, and more connected than ever.
Let’s break down the top announcements from Dreamforce 2025 and explore why they matter for businesses, developers, and customer-facing teams alike.
Partnership announcement: Salesforce + OpenAI
The main keynote kicked off with one of the most exciting announcements: Salesforce is partnering with OpenAI to expand AI capabilities and accessibility across the ecosystem.
Here are the key details:
- You can now access Salesforce CRM data, dashboards, and insights directly from ChatGPT. This means your chats can act as a business command center.
- Agentforce Commerce with Instant Checkout lets you sell directly from ChatGPT, using the Agentic Commerce Protocol to give you total control over customer data, orders, and payments.
- OpenAI’s natural language capabilities are now present in Slack, making it easy for you to summarize threads, draft replies, and analyze past conversations.
- Slack is now an intelligent coding environment, as developers can tag @codex to generate, review, and debug code.
Why this matters: The new partnership between Salesforce and OpenAI, integrating Agentforce with ChatGPT, means you can tap into your Salesforce data without having to leave a chat. Embedding multimodal reasoning into Salesforce products strengthens Agentforce’s intelligence, flexibility, and natural communication. This lays the foundation for a more open, connected, and intelligent future of work.
The next generation of Salesforce AI agents
Salesforce is doubling down on its idea that AI isn’t here to replace humans, but rather to amplify human capabilities. The introduction of Agentforce 360 marks the next big step toward building intelligent, autonomous, and connected AI agents that can support your teams with ease.
Agentforce 360
With this next iteration of Salesforce’s AI agent ecosystem, it sounds like we’ve got a more integrated, intuitive, and capable platform than ever. It brings every AI function together, giving your teams the power to build, deploy, and manage intelligent agents that work efficiently across clouds and systems.
New features include:
Agentforce Builder - Lets your teams design and deploy AI agents with clicks rather than code. Builders can define goals, connect data sources, and outline actions from within a simple, low-code interface.
Agent Script - This new tool helps with mapping conversation paths that agents use to handle complex interactions with accuracy. It’s perfect for your customer service and sales workflows.
Agentforce Voice - Here you get natural, two-way voice communication as agents can now respond verbally to customers or teammates.
Intelligent Context - This gives each AI agent deep situation awareness to help it understand customer history, preferences, and recent activity. This way, responses feel more relevant and personal.
Why this matters: By combining conversational AI, low-code tools, and contextual intelligence, Salesforce empowers all teams – regardless of technical expertise – to design agents that align perfectly with your workflows. The features of Agentforce 360 help your business deliver more human-like experiences while freeing your teams up to focus more on strategy than manual tasks.
Data 360
Previously known as Data Cloud, this is Salesforce’s reimagined approach to unified data. It brings all of your customer, operational, and transactional data together in a single trusted source, giving you more precise insights and improving your decision-making.
You get:
A unified data layer that connects all structured and unstructured data from across your Salesforce org into one real-time view.
An AI-ready data architecture that ensures your models are trained on clean, accurate, and up-to-date information.
Integration with Agentforce 360 that gives the latest insights from both your CRM and any external sources to each AI interaction for smarter decision-making.
Why this matters: Salesforce’s move to rename Data Cloud to Data 360 reflects its broader mission to give businesses a full, AI-ready view of their data. As a modern organization, you need to be able to trust and connect your data, and the built in governance and compliance of Data 360 help give you that confidence to innovate without sacrificing security.
Agentforce Vibes
Utilizing AI for low-code development, you can now “vibe-code” to create apps grounded in company data, policies, and governance.
Vibe-coding is a new development model that lets your teams build apps with natural language prompts and adaptive AI components. In the shared design space of Agentforce Vibes, business users and developers can collaborate on AI-fueled applications that follow the organization’s security and compliance guidelines.
Why this matters: Agentforce Vibes brings us the next evolution of low-code. Instead of manually coding components, you can now “vibe-code” by simply describing what you want in plain language, with AI taking care of the technical translation. This way, business users and developers can co-create apps faster and with greater alignment.
Slack as the Agentic OS
Salesforce is transforming Slack into the Agentic Operation System for the Enterprise, serving as a central hub where people, agents, apps, and data can all connect.
You can now easily pull reports, dashboards, and CRM records into your conversations without switching platforms. Your teams can work side-by-side with AI agents that help summarize discussions, assign tasks, and suggest next steps.
Why this matters: This shift for Slack makes it the work center for modern enterprises, where agents can use insights to take action and automate routine processes directly in the flow of conversation. No more jumping between apps to find answers and finish tasks. This is a big step forward to a more connected and productive workplace.
Summary
The main keynote at Dreamforce 2025 reinforced Salesforce’s position as a leader in responsible, data-fueled AI. It’s clear from all of this year’s major announcements that Salesforce is clearly focused on uniting the tools that power modern business.
As these updates and new features roll out, your organization can look forward to a more connected, context-aware, and collaborative Salesforce experience that takes full advantage of AI’s capabilities.
If your business needs help implementing any of these new tools and features, don’t hesitate to reach out today. Our customer-facing team is 100% Salesforce AI certified and ready to help you figure out where Agentforce fits best.
