If you’re exploring Agentforce and still not totally sure how pricing works, you’re not alone.
Salesforce’s new AI-powered platform comes with flexible payment models that can conveniently scale with your business, but it’s not always easy to know which option is right for you.
Let’s take a closer look at the two main pricing options available for Agentforce: Flex Credits and Conversations. Whether you’re just getting started or planning to deploy AI across your entire organization, having a good understanding of these options can help you get more out of your investment.
Flex Credits: Pay for what your agent does
You can think of Flex Credits as the “pay-as-you-go” model.
With this plan, you’re billed based on the specific actions your AI agent performs. These actions might include updating a customer record, generating a case summary, or kicking off a custom workflow. Considering the pricing breakdown shown above, each Agentforce action comes out to 20 credits or about $0.10.
This model is perfect if your team is hoping to track AI performance closely and scale gradually. Flex Credits give you full visibility into what your agent is doing and how much value it’s delivering.
Why choose Flex Credits?
- You can start small and scale as needed without committing to volume-based pricing.
- You’ll get insight into credit usage with Salesforce’s Digital Wallet.
- Your credits can be used across different use cases and departments.
- If you're already using Salesforce Enterprise Edition or above, you could be eligible for 100,000 Flex Credits for free as part of the Salesforce Foundations program.
Conversations: Pay per interaction
If you were looking for a simpler pricing structure, the conversation-based model charges a flat rate of $2 USD per conversation. This rate remains the same regardless of how many steps your agent takes.
This option is great if your business is focused mainly on customer service or sales support, where each conversation typically leads to a clearly defined outcome like answering a product question or resolving a support ticket.
Why choose the Conversations model?
- Here, you get one flat rate per conversation, making it easy to forecast and budget.
- There’s no need to track individual actions or credit usage.
- This model is designed to power digital labor 24/7.
To help you make your decision:
Keep in mind that the right fit depends on your goals.
It’s important to consider whether you want to experiment with agents and scale gradually. If this is the case for your business, then the Flex Credits plan will give you the control to test and optimize as you wish.
On the other hand, if you need a straightforward way to price customer conversations, the Conversation-based pricing model offers the simplicity and predictability you’re looking for.
Both options aim to align cost with value. This way, you can drive more efficient outcomes with digital labor through automating tasks, supporting customers, or streamlining workflows.
We know that Salesforce plans to keep rolling out more pricing options going forward. In addition to the Flex Agreements available today, we can expect Agentforce 1 Editions and Flex Payment Models to be released later this year. We’re also looking forward to expanded offerings for specific roles and industries.
We’ll keep you updated as these options evolve, so you can make the best decisions for your team and your budget.
