If you’re exploring Agentforce and still not totally sure how pricing works, you’re not alone.
Salesforce’s new AI-powered platform comes with flexible payment models that can conveniently scale with your business, but it’s not always easy to know which option is right for you.
Let’s take a closer look at the two main pricing options available for Agentforce: Flex Credits and Conversations. Whether you’re just getting started or planning to deploy AI across your entire organization, having a good understanding of these options can help you get more out of your investment.
Agentforce Flex Credits Explained
You can think of Flex Credits as the “pay-as-you-go” model.
With this plan, you’re billed based on the specific actions your AI agent performs. These actions might include updating a customer record, generating a case summary, or kicking off a custom workflow. Considering the pricing breakdown shown above, each Agentforce action comes out 20 credits or about $0.10.
This model is perfect if your team is hoping to track AI performance closely and scale gradually. Flex Credits give you full visibility into what your agent is doing and how much value it’s delivering.
Why Choose Flex Credits?
- You can start small and scale as needed without committing to volume-based pricing.
- You’ll get insight into credit usage with Salesforce’s Digital Wallet.
- Your credits can be used across different use cases and departments.
- If you're already using Salesforce Enterprise Edition or above, you could be eligible for 100,000 Flex Credits for free as part of the Salesforce Foundations program.
Conversation-Based Pricing for Agentforce
If you were looking for a simpler pricing structure, the conversation-based model charges a flat rate of $2 USD per conversation. This rate remains the same regardless of how many steps your agent takes.
This option is great if your business is focused mainly on customer service or sales support, where each conversation typically leads to a clearly defined outcome like answering a product question or resolving a support ticket.
Why Choose the Conversation Model?
- Here, you get one flat rate per conversation, making it easy to forecast and budget.
- There’s no need to track individual actions or credit usage.
- This model is designed to power digital labor 24/7.
New and Evolving Pricing Components in 2026
As Agentforce continues to grow, Salesforce is moving beyond simple consumption-based pricing to introduce more predictable hybrid pricing options. This way, you get the flexibility to align AI costs with how Agentforce is actually used across your teams.
Add-Ons & Editions
Salesforce now offers several Agentforce-related purchasing options, depending on whether AI is used internally, customer-facing, or at scale:
Agentforce Add-On Licenses ~ $125 per user/month
Designed primarily for internal, employee-facing use cases, this add-on provides unlimited access to Agentforce capabilities for licensed users. It’s a good fit for teams using AI copilots to assist sales reps, service agents, or operations teams without worrying about usage caps.
Agentforce 1 Editions ~ $550 per user/month
Agentforce 1 Editions bundle advanced AI functionality with Flex Credits, expanded analytics, and deeper data access. These editions are geared toward organizations rolling out AI broadly across business units and want a simplified, all-in-one licensing model rather than tracking usage line by line.
User Licenses & Industry Add-Ons - Pricing varies by cloud and industry
For customers using Field Service, Financial Services Cloud, Health Cloud, or other industry solutions, Agentforce capabilities may be packaged as optional add-ons tied to those licenses. This allows Salesforce to tailor AI functionality to industry-specific workflows, compliance needs, and data models.
How to Choose the Right Agentforce Pricing Model
Keep in mind that the right fit depends on your goals.
If your goal is to experiment with AI agents and scale gradually, Flex Credits remain the most flexible option. They give you fine-grained control to test use cases, monitor consumption, and optimize performance before committing to larger rollouts. This model works especially well for customer-facing agents or high-variability workloads where usage can fluctuate.
If you’re looking for simplicity and predictability, Salesforce’s conversation-based pricing offers a more straightforward way to budget for customer interactions. Instead of tracking individual actions or executions, costs are tied directly to conversations. This makes it easier to forecast your spending as engagement increases.
We know that Salesforce plans to keep rolling out more pricing options going forward. In addition to the Flex Agreements available today, we can expect Agentforce 1 Editions and Flex Payment Models to be released later this year. We’re also looking forward to expanded offerings for specific roles and industries.
Remember that Agentforce is rapidly evolving, and Salesforce is continuously updating its pricing. We’ll do our best to keep you updated as we learn of them.
Need further help?
Agentforce is part of Salesforce’s larger shift toward AI-first interaction, blending conversational AI with workflow automation. If you're still getting up to speed on what Agentforce is and where it fits, you can check out our overview of Agentforce and how it integrates with Salesforce’s AI ecosystem.
If you're trying to make sense of how these pricing models apply to your own use case, it can help to walk through it with people who’ve worked with it directly. Our team became 100% Salesforce AI certified to support real-world implementations and can help clarify what these pricing structures might look like in practice.
Contact us and we'll get you going.
